Vliegend licht bij Saatchi en Saatchi

Voor de show ‘Meet your Creator’ voor reclamebedrijf Saatchi en Saatchi ontwikkelde Marshmellow Feast vliegend licht. Bundels licht worden door quadrocopters met daaronder gemonteerde beweegbare spiegels door de ruimte gestuurd en lijken zo te vliegen.

Saatchi & Saatchi NDS 2012 teaser from Marshmallow Laser Feast on Vimeo.

The New Directors’ Showcase 2012
Brought to you by Saatchi & Saatchi Worldwide

“MEET YOUR CREATOR”

Witness the flight of the quadrotors; dancing before us in a light-beam drenched ballet choreographed to the heavenly arpeggios of OneOhtrix point never.

Event concept created by
Marshmallow Laser Feast and Saatchi & Saatchi creatives Jonathan Santana & Xander Smith

Producer
Juliette Larthe

Production Supervisor
Holly Restieaux

Show Directors
Marshmallow Laser Feast
Memo Akten, Robin McNicholas, Barney Steel
www.marshmallowlaserfeast.com

MLF Team:

Raffael Ziegler
Devin Matthews
Rob Pybus
James Medcraft

Quadrotor Design & Development
KMel Robotics
http://kmelrobotics.com

Sound Design
Oneohtrix Point Never
http://pointnever.com
Intro Music
“Shine a Light”
Spiritualized®

Typography & Design
Farrow Design
http://www.farrowdesign.com

Set Design
Sam & Arthur
http://www.samandarthur.com
Production
Ben Larthe
Mike Tombeur
Gaspar

Thanks to Vicon for the tracking system.

And special thanks to

Johnny Milmer
Francois Wunshcel
Arturo
Andreas Muller, Marek Bereza, Erik Sjodin
the openFrameworks community

The New Directors’ Showcase 2012
Brought to you by Saatchi & Saatchi Worldwide.
saatchi.com

View the Showcase again on the Cannes Lions website or youtube.com/nds